2 May 2018
Researchers:
Dr Olivia Maynard, Dr Anna Blackwell, Professor Marcus Munafò and Dr Angela Attwood at the University of Bristol’s School of Experimental Psychology and the MRC Integrative Epidemiology Unit at the University of Bristol.
Key findings
- There is relatively high support for alcohol labelling interventions, including calorie, unit and to a lesser extent, health warning labelling.
- Unit and calorie labels which put this information in the context of guideline amounts are preferred among consumers. These labels also increase drinkers’ knowledge of the concept of units.
- Health warnings that present the negative consequences of drinking, including cancer, may have the biggest impact on drinking behaviours.
