#StopSoberShaming
In June 2021, we officially launched a campaign to stop sober shaming. Read on to find out more about what sober shaming is, why it matters, and how you can help to end it.
What is 'sober shaming'?
Lots of people - almost definitely including people you know - have stopped or reduced their drinking during the pandemic. As lockdown ends, they may be feeling anxious about meeting up with people again. They may be feeling worried they'll be pressured into drinking, or be made to feel like their choice not to drink is somehow wrong, boring or offensive.
What can you do to #StopSoberShaming?
Act now!
Click to tweet to #StopSoberShaming, or share the message on other social media channels! You can download a free image to use here.
Share your story of sober shaming with us. Or the opposite - sober supporting!
Donate now to support our work to reduce the harm caused by alcohol. Anything you can give makes a big difference.
