Investigating the Potential Impact of Changing Alcohol Product Labels

17 August 2018

Researchers:

Dr Gareth Roderique-Davies and Professor Bev John, at the Addictions Research Group, University of South Wales, aided by Nyle Davies, Sarah Jones and Shona Leeworthy.

Key findings

  1. Most participants were in favour of health messages on bottles and cans; however, they were not found to pay attention to them in detail. Little time was spent looking at the areas of a product where health information is usually presented.
  2. Newly-designed on and off alcohol labels could offer a significant improvement for delivering key health and unit information when compared to existing alcohol labels.